XII «Белый Квадрат» объявил победителей

9 июля состоялась церемония награждения победителей одного из крупнейших креативных событий Европы – международного фестиваля рекламы «Белый Квадрат», который в этом году впервые прошел в онлайн-формате и прозвучал на международной арене под слоганом Time to Win! В этом году за фестивальные награды боролись 937 работ от участников из 31 страны мира в категориях Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital и Change For Good. Судейство жюри проходило в формате лайв-конференций, в которых приняли участие титулованные креативные директора ведущих агентств со всего мира. Церемония награждения Алена Устинович, Председатель Правления Ассоциации Коммуникационных и Маркетинговых Агентств Беларуси, продюсер фестиваля «Белый Квадрат»: Для индустрии коммуникаций этот год оказался настоящим вызовом в каждой стране и по всему миру, вызовом для любого из нас и для наших команд. Сегодня нашей индустрии как никогда необходимо свежее дыхание, порция вдохновения и немного творческого авантюризма, который мы сами обычно несем во все сферы экономики и культуры, в том числе благодаря фестивалям рекламы в целом и «Белому Квадрату» в частности. Я рада, что практически в тысяче конкурсных работах, принявших участие в фестивале, отразился сильный характер нашей индустрии, которая стремится и умеет побеждать. Представляем и поздравляем победителей «Белого Квадрата» 2020. Креативным агентством фестиваля, получившим больше всего наград по итогам судейства, стало агентство BBDO Moscow , Russia. А в Белоруссии – TDI Group Belarus. GRAND-PRIX Kak tebe takoe, Elon Musk?, Ruport, Russia Russian Yoga School, Zebra Hero, Russia CHANGE FOR GOOD S. CHANGE FOR GOOD S1 Change for Good / Film The Choice, Marvelous LLC, Russia Russian Yoga School, Zebra Hero, Russia Silver The safest place, Artem Nugmanov/Self employed, Russia Bronze Closer to moms, Salmon Graphics, Belarus Short-list Now You Understand, Not Perfect Riga, Latvia Stay at Home, Not Perfect Riga, Latvia Fast internet for meaningful use, Not Perfect Riga, Latvia My Lockdown, Mr. Da Vinci, Brazil S2 Change for Good / Print Special Edition, Y agency, Ukraine Silver For More Life, Kraken, Georgia Art of Quarantine, Looma, Ukraine Equal Colors, White Rabbit Budapest, Hungary Read vs. Covid, SEED a creative agency, Kazakhstan Bronze Don't play hide-and-seek with life, Kollegi, Russia Off Road, in house, Mood, Peru Mask the tunnels, Havas Creative Group Ukraine, Ukraine Short-list Burger King Belgium - Stay Home, Buzzman, France The Physical Violence Virus Cell, Cheil Centrade, Romania Hair Dryer, Salsa, Peru series Another seas, entries Another seas: The Sea of Tranquility, Another seas: Acidalian Sea, Ruport, Russia S3 Change for Good / Radio Silver Sea of ideas, Leo Burnett Ukraine, Ukraine S4 Change for Good / Campaign We Are Siberia, TUTKOVBUDKOV, Russia A Team of One, Loong, China Silver Font of Kindness, SMETANA, Russia The sound of Indifference, watergunz, Georgia Our Sea, Possible Moscow x Suprematika, Russia Birds Records, BBDO Moscow, Russia N23, Action, Russia Online-game about living by touch, Cause marketing agency RedMe (входит в группу компаний RCG ), Russia Bronze A Humane Ending, Nord DDB Riga, Latvia Bee in touch, Starcom, Leo Burnett Moscow, Russia Survivors, BBDO Moscow, Russia My Name Is Enough, Doping Creative Agency, Armenia Freedom is near, Movie, Russia (moved from S1 Change for Good / Film) Short-list #BoobCulture - Breast Cancer Awareness campaign, Nord DDB Riga, Latvia Unsilent bouquet, GForce/Grey, Kazakhstan #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia Wheelchange Tours, FCB Lisbon, Portugal Special prize for great impact Font of Kindness, SMETANA, Russia Special prize for product design Wheelchange Tours, FCB Lisbon, Portugal S5 Change for Good / Interactive Terms Against Bullying, White Rabbit Budapest, Hungary Silver Online-game about living by touch, Cause marketing agency RedMe (входит в группу компаний RCG), Russia Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film) Bronze FlyHome, TUTKOVBUDKOV, Russia Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign) Short-list #TakeMEMEhome, BBDO Moscow, Russia DIGITAL D. DIGITAL D1 Websites Bronze Trip In The Dark, Voskhod, Russia Short-list BBDO Daily, Proximity Russia, Russia D2 Interactive projects Bronze "Look at the World like a Child", Humanz, Russia Dyatlov Group's Journal: The Last Page, Ruptly, Germany Short-list Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia D3 Online video & Viral film Ad that you can feel by skin, Proximity Russia, Russia Silver Russian Yoga School, Zebra Hero, Russia Bronze Last rave, Zebra Hero, Russia Short-list VOKA SMARTFAKE, TDI GROUP, Belarus Birds Records, BBDO Moscow, Russia D4 Pre-rolls Bronze Ad that you can feel by skin, Proximity Russia, Russia D6 Digital Campaign Birds Records, BBDO Moscow, Russia Silver The Greatest Reads, Contrapunto , Russia Bronze AI Versus, Voskhod, Russia D7 Viral campaign Russian Yoga School, Zebra Hero, Russia Bronze Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia Short-list VOKA SMARTFAKE, TDI GROUP, Belarus D8 Social & Influencer Campaign Russian Yoga School, Zebra Hero, Russia Bronze #TakeMEMEhome, BBDO Moscow, Russia Short-list Tera Botin, Leavingstone, Georgia D9 Native Advertising Silver Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls) Bronze Ad Blindness? Hacked!, getbob agency, Belarus Last Rave, Zebra Hero, Russia D10 Branded tech and innovations Silver The Greatest Reads, Contrapunto, Russia Bronze Dodo open source pizza, BBDO Moscow, Russia Short-list Tone de Cabaret, Socialist, Russia D11 Digital Craft Bronze The Greatest Reads, Contrapunto, Russia Trip In The Dark, Voskhod, Russia G. MOBILE G1 Mobile websites Bronze Terms Against Bullying, White Rabbit Budapest, Hungary G2 Apps Short-list Kinder of the future!, Humanz, Russia G4 AR / VR / 360Вє videos Bronze Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia G5 Activation by location / Voice activation Bee in touch, Starcom, Leo Burnett Moscow, Russia G8 Mobile Tech and Innovations Silver Bee in touch, Starcom, Leo Burnett Moscow, Russia T. CREATIVE DATA T1 Data-enhanced Creativity Silver AI Versus, Voskhod, Russia Bronze Dodo open source pizza, BBDO Moscow, Russia T3 Data storytelling Silver AI Versus, Voskhod, Russia T4 Use of Real-time Data Bronze Bee in touch, Starcom, Leo Burnett Moscow, Russia T5 Social Data & Insight Silver Terms Against Bullying, White Rabbit Budapest, Hungary Bronze Bee in touch, Starcom, Leo Burnett Moscow, Russia MEDIA V. CHANNELS Short-list V3 Print / Outdoor Boosting sales with a single billboard, e:mg , Russia V4 Ambient Media Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia We Are Siberia, TUTKOVBUDKOV, Russia Silver The Death of The Warsaw Palm, Syrena Communications, Poland Short-list Knowledge Leads to Freedom, Leavingstone, Georgia Our Sea, Possible Moscow x Suprematika, Russia V5 Events Short-list Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia Nerf battle in real life, e:mg, Russia V6 Digital platforms Silver Trip in the dark, Voskhod, Russia V8 Social Platforms Short-list A Letter from the Future, VOZDUH brand & communications, Russia V9 Technology AI Versus, Voskhod, Russia Bronze Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia Short-list Tone de Cabaret, Socialist, Russia V10 Branded content Silver Birds Records, BBDO Moscow, Russia All At Once, Voskhod, Russia Short-list 5% is a lot!, 12, Russia W. EXCELLENCE IN MEDIA W1 Excellence in Media insights and Stategy Silver Perfect Search, BBDO Moscow, Russia W3 Excellence in Media Engagement Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia Silver We Are Siberia, TUTKOVBUDKOV, Russia W4 Use of Data AI Versus, Voskhod, Russia M. MEDIA CAMPAIGN M1 Integrated Campaign We Are Siberia, TUTKOVBUDKOV, Russia Silver Complaining, Not Perfect Tallinn, Estonia Bronze #Date_With_Art, Postmen DA, Ukraine M2 Low Budget Campaign Perfect Search, BBDO Moscow, Russia Bronze Survivors, BBDO Moscow, Russia M3 Influencer Campaign A Team of One, Loong, China Silver Tera Botin, Leavingstone, Georgia Birds Records, BBDO Moscow, Russia Bronze REN TIME, AIDA Pioneer, Belarus CREATIVE F. FILM F1 Film TV/Screens Bronze MATRIX, Forte Grey, Belarus Short-list working hours, Not Perfect Vilnius, Lithuania No ties allowed, Voskhod, Russia F2 Online Birds Records, BBDO Moscow, Russia Russian Yoga School, Zebra Hero, Russia Silver VOKA SMARTFAKE, TDI GROUP, Belarus The sound of Indifference, watergunz, Georgia Bronze The Kommunalka, Leo Burnett Moscow, Russia Series Big Foot, Forte Grey, Belarus Short-list Runners guide to Riga, Nord DDB Riga, Latvia Ad that you can feel by skin, Proximity Russia, Russia MATRIX SHORT, Forte Grey, Belarus Stronger than crisis, Voskhod, Russia Carp, AIDA Pioneer, Belarus F3 Film Craft Silver The Kommunalka, Leo Burnett Moscow, Russia All At Once, Voskhod, Russia Tatarka - AU, Little Big family, Uzbekistan Bronze Terem "Assortment", Perspecrive Pro., Russia (moved from F1 TV/Screens) MATRIX, Forte Grey, Belarus The sound of Indifference, watergunz, Georgia Серия работ NUGO – 007, NUGO - 007 - Snow, NUGO - 007 - Coolant, Mozaika, Georgia Short-list Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan Super Jars, Svetly Story, Russia K. INTEGRATED K1 Omni-channel Campaign The New National Anthem Edition, Impact BBDO, UAE Silver The Greatest Reads, Contrapunto, Russia Our Sea, Possible Moscow x Suprematika, Russia Short-list Complaining, Not Perfect Tallinn, Estonia CalenDare Agaisnt Plastic, Zuck&Berg, Armenia My Name Is Enough, Doping Creative Agency, Armenia K2 Digital Campaign Silver The Greatest Reads, Contrapunto, Russia Birds Records, BBDO Moscow, Russia Russian Yoga School, Zebra Hero, Russia K3 Social & Influencer Campaign #TakeMEMEhome, BBDO Moscow, Russia Font of Kindness, SMETANA, Russia Short-list Russian Yoga School, Zebra Hero, Russia K4 Viral Campaign Bronze Russian Yoga School, Zebra Hero, Russia My Name Is Enough, Doping Creative Agency, Armenia K5 Brand Launch / Re-launch Campaign We Are Siberia, TUTKOVBUDKOV, Russia Bronze Dyatlov Group's Journal: The Last Page, Ruptly, Germany Short-list Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires”, Action , Russia K6 Brand Loyalty Campaign Short-list Freedom is near, Movie, Russia K7 Breakthrough on a Budget Kak tebe takoe, Elon Musk?, Ruport, Russia Silver Survivors, BBDO Moscow, Russia Dodo open source pizza, BBDO Moscow, Russia Bronze N23, Action, Russia Short-list Delivery of Fate, Ruport, Russia K8 Selfpromo Silver DeepBogusky, Andrey Tyukavkin, Latvia Bronze Dyatlov Group's Journal: The Last Page, Ruptly, Germany K9 Creative Strategy Birds Records, BBDO Moscow, Russia N. BRANDED CONTENT & ENTERTAINMENT N1 Visual branded content Birds Records, BBDO Moscow, Russia Silver The Greatest Reads, Contrapunto, Russia All At Once, Voskhod, Russia Bronze Tatarka - AU, Little Big family, Uzbekistan Short-list Last rave, Zebra Hero, Russia N2 Audio branded content Birds Records, BBDO Moscow, Russia N3 Interactive branded content Dyatlov Group's Journal: The Last Page, Ruptly, Germany Short-list Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia N4 Branded events Short-list Trash talk, Nord DDB Riga, Latvia N5 Brand experience Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia Silver Wheelchange Tours, FCB Lisbon, Portugal Short-list Dodo open source pizza, BBDO Moscow, Russia Special prize - Appreciation award Wheelchange Tours, FCB Lisbon, Portugal O. OUTDOOR O1 Billboards Kak tebe takoe, Elon Musk?, Ruport, Russia O4 Ambient Bronze Knowledge Leads to Freedom, Leavingstone, Georgia Coming OutDoor, FCB Lisbon, Portugal My Name Is Enough, Doping Creative Agency, Armenia Short-list We Are Siberia, TUTKOVBUDKOV, Russia O5 Innovation in Оutdoor Gold Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE Special prize for national spirit Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE P. PRINT P1 Print Silver Серия работ The Navigate Poster, New York, Milan, London, Beijing, Leo Burnett Moscow, Russia Bronze Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary Short-list That`s how we write the history, Royal Kusto, Kazakhstan Hot Dog, Not Perfect Vilnius, Lithuania Turn your intensity on, Not Perfect Minsk, Belarus Cashless, Endorphin, Azerbaijan A Regular Weapon, Possible Moscow, Russia P4 Print Craft Equal Colors, White Rabbit Budapest, Hungary Short-list Series Dolls, entry Dolls, entry Dolls Blue Dress, Acqua, Italy R. RADIO & AUDIO R1 Radio & Streaming Birds Records, BBDO Moscow, Russia Short-list Sea of ideas, Leo Burnett Ukraine, Ukraine R2 Excellence in Audio Short-list The sound of Indifference, watergunz, Georgia MARKETING A. BRAND EXPERIENCE & ACTIVATION A2 Brand Experience Silver Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia Short-list N23, Action, Russia Russian Yoga School, Zebra Hero, Russia AI Versus, Voskhod, Russia A3 Technology & Touchpoints Bronze AI Versus, Voskhod, Russia Short-list Bee in touch, Starcom, Leo Burnett Moscow, Russia А4 Consumer Engagement Bronze We Are Siberia, TUTKOVBUDKOV, Russia Short-list N23, Action, Russia Ad Blindness? Hacked!, getbob agency, Belarus Let's beer more local, GREAT, Russia The taste of Moscow, Marvelous , Russia A5 Strategy Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign) Silver Birds Records, BBDO Moscow, Russia A6 Campaign Bronze We Are Siberia, TUTKOVBUDKOV, Russia Short-list Russian Yoga School, Zebra Hero, Russia A7 Breakthrough on a Budget N23, Action, Russia Silver VOKA SMARTFAKE, TDI GROUP, Belarus Bronze Delivery of Fate, Ruport, Russia Short-list Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience) C. PR C1 PR Practices & Technics Silver A Team of One, Loong, China Bronze N23, Action, Russia C2 Digital & Social Silver Russian Yoga School, Zebra Hero, Russia Short-list AI Versus, Voskhod, Russia C3 Influencer Silver Birds Records, BBDO Moscow, Russia Kak tebe takoe, Elon Musk?, Ruport, Russia Short-list Russian Yoga School, Zebra Hero, Russia C5 Campaign Short-list VOKA SMARTFAKE, TDI GROUP, Belarus H. DIRECT H1 Channels Silver Kak tebe takoe, Elon Musk?, Ruport, Russia Bronze N23, Action, Russia Short-list Our Sea, Possible Moscow x Suprematika, Russia H3 Digital & Social Bronze UFC CHATBOT, Outofthebox, Russia H4 Strategy N23, Action, Russia H5 Campaign Birds Records, BBDO Moscow, Russia I. INNOVATIONS I1 Innovations Silver DeepBogusky, Andrey Tyukavkin, Latvia Bronze Birds Records, BBDO Moscow, Russia Short-list Dodo open source pizza, BBDO Moscow, Russia Special prize for craziness DeepBogusky, Andrey Tyukavkin, Latvia CREATIVE EFFECTIVENESS E. CREATIVE EFFECTIVENESS E1 Short-term Creative Effectiveness Kak tebe takoe, Elon Musk?, Ruport, Russia E2 Long-term Creative Effectiveness Short-list Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia E3 Breakthrough on a Budget VOKA SMARTFAKE, TDI GROUP, Belarus BRANDING B. COMMUNICATION DESIGN B1 Creation of New Brand Identity Kurnaya izba, Terminal design, Russia Silver Tashkent City Identity Design, MA'NO Branding, Uzbekistan Bronze OSOM, Voskhod, Russia Classic Picnic Identity, Leo Burnett Ukraine, Ukraine ME'MOR Architects Award, MA'NO Branding, Uzbekistan Short-list Digital Chain rebranding, Digital Chain, Cyprus B2 Rebrand / Refresh of an Еxisting Brand Silver Kaspersky rebranding, Plenum.CX, Russia Short-list Forest Cats Redesign, 13 floor, Russia ACME "A Journey Through Smart Life" Rebranding Campaign, Caption, Lithuania Norebo, Ermolaev Bureau, Russia Lamoda Rebranding, Shuka Design, Russia We Are Siberia, TUTKOVBUDKOV, Russia B3 Promotional Printed Materials Bronze CalenDare Agaisnt Plastic, Zuck&Berg, Armenia deSidera, Acqua, Italy B4 Promotional Item Design Bronze Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging) Short-list Digital Detox Line, Not Perfect Riga, Latvia Yellow and white press, Salmon Graphics, Belarus B5 Brand Environment & Experience Design Bronze The Peak, The Embassy, Italy Short-list Nova Artizana, OTVETDESIGN, Russia Kaspersky rebranding, Plenum.CX, Russia We Are Siberia, TUTKOVBUDKOV, Russia B7 Design Craft Bronze #VictoryFont May, RT, Russia Short-list OSOM, Voskhod, Russia Q. DIGITAL & INTERACTIVE DESIGN Q1 Website design Bronze See the Future through Our Eyes, Possible Moscow, Russia Short-list Trip In The Dark, Voskhod, Russia Q3 Social Media Design Bronze #VictoryFont May, RT, Russia Q4 Design of virtual promo-tools Short-list BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design) X. PACKAGING DESIGN X1 Packaging of foodstuffs Absolut Comeback / Recycle, Drama Queen Communications, Sweden Silver Woodker, PG Brand Reforming Poland, Poland/Belarus Premiere of Taste, Depot branding agency, Russia Bronze Like a bird, OTVETDESIGN, Russia Short-list Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia Dzuba, LOGA BIGA, Belarus Yo&Go, Depot branding agency, Russia Veivi: Delicate balance of wellbeing, Depot branding agency, Russia X2 Packaging of non-food products N23, Action, Russia BRITE, Depot branding agency, Russia Bronze Canonpharma, REPINA branding, Russia Short-list WonderLab, Depot branding agency, Russia X3 Innovation in Рackaging Short-list Zombeer - beer packaging, SLD Agency, Russia Jägermeister custom label, Panda Digital, Russia Natural packaging for natural products, Synthesis creative lab, Uzbekistan PRIZES OF MASS MEDIA JURY VOKA SMARTFAKE, TDI GROUP, Belarus Traces, AIDA Pioneer, Belarus Taxi on batteries, AIDA Pioneer, Belarus Art of Quarantine, Looma, Ukraine BALKONYARTIST, The Smarts, Bulgaria FlyHome, TUTKOVBUDKOV, Russia Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group Ad Blindness? Hacked!, getbob agency, Belarus Special prize from MASS MEDIA JURY for humor Burger King France – Always Maintain Distance, Buzzman, France SPECIAL PRIZES FROM FESTIVAL PARTNERS Special prize from typography Druk-S Hair Dryer, Salsa, Peru Special prize from АКМА (Belarus) for Refreshing Event Solution Canada Dry Snow Experience, Furia, Chile Special prize from АCAR (Russia) Complaining, Not Perfect Tallinn, Estonia Special prize from NAAI (Uzbekistan) Quarantine Entertainment, Kinograf, Ukraine Поздравляем победителей!