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XII «Белый Квадрат» объявил победителей 

XII «Белый Квадрат» объявил победителей
Фото: Sostav.ru
9 июля состоялась церемония награждения победителей одного из крупнейших креативных событий Европы — международного фестиваля рекламы «Белый Квадрат», который в этом году впервые прошел в онлайн-формате и прозвучал на международной арене под слоганом Time to Win!
В этом году за фестивальные награды боролись 937 работ от участников из 31 страны мира в категориях Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital и Change For Good. Судейство жюри проходило в формате лайв-конференций, в которых приняли участие титулованные креативные директора ведущих агентств со всего мира.
Церемония награждения
Алена Устинович, Председатель Правления Ассоциации Коммуникационных и Маркетинговых Агентств , продюсер фестиваля «Белый Квадрат»:
Для индустрии коммуникаций этот год оказался настоящим вызовом в каждой стране и по всему миру, вызовом для любого из нас и для наших команд. Сегодня нашей индустрии как никогда необходимо свежее дыхание, порция вдохновения и немного творческого авантюризма, который мы сами обычно несем во все сферы экономики и культуры, в том числе благодаря фестивалям рекламы в целом и «Белому Квадрату» в частности.
Я рада, что практически в тысяче конкурсных работах, принявших участие в фестивале, отразился сильный характер нашей индустрии, которая стремится и умеет побеждать.
Представляем и поздравляем победителей «Белого Квадрата» 2020.
Креативным агентством фестиваля, получившим больше всего наград по итогам судейства, стало агентство BBDO Moscow, Russia. А в Белоруссии — TDI Group Belarus.
GRAND-PRIX Kak tebe takoe, ?, Ruport, Russia Russian Yoga School, Zebra Hero, Russia
CHANGE FOR GOOD S. CHANGE FOR GOOD S1 Change for Good / Film
The Choice, Marvelous LLC, Russia Russian Yoga School, Zebra Hero, Russia
Silver
The safest place, Artem Nugmanov/Self employed, Russia
Bronze
Closer to moms, Salmon Graphics, Belarus
Short-list
Now You Understand, Not Perfect Riga, Latvia Stay at Home, Not Perfect Riga, Latvia Fast internet for meaningful use, Not Perfect Riga, Latvia My Lockdown, Mr. Da Vinci, Brazil
S2 Change for Good / Print
Special Edition, Y agency, Ukraine
Silver
For More Life, Kraken, Georgia Art of Quarantine, Looma, Ukraine Equal Colors, White Rabbit Budapest, Hungary Read vs. Covid, SEED a creative agency, Kazakhstan
Bronze
Don't play hide-and-seek with life, Kollegi, Russia Off Road, in house, Mood, Peru Mask the tunnels, Havas Creative Group Ukraine, Ukraine
Short-list
Burger King Belgium — Stay Home, Buzzman, France The Physical Violence Virus Cell, Cheil Centrade, Romania Hair Dryer, Salsa, Peru series Another seas, entries Another seas: The Sea of Tranquility, Another seas: Acidalian Sea, Ruport, Russia
S3 Change for Good / Radio
Silver
Sea of ideas, Leo Burnett Ukraine, Ukraine
S4 Change for Good / Campaign
We Are Siberia, TUTKOVBUDKOV, Russia A Team of One, Loong, China
Silver
Font of Kindness, SMETANA, Russia The sound of Indifference, watergunz, Georgia Our Sea, Possible Moscow x Suprematika, Russia Birds Records, BBDO Moscow, Russia N23, Action, Russia Online-game about living by touch, Cause marketing agency RedMe (входит в группу компаний RCG), Russia
Bronze
A Humane Ending, Nord DDB Riga, Latvia Bee in touch, Starcom, Leo Burnett Moscow, Russia Survivors, BBDO Moscow, Russia My Name Is Enough, Doping Creative Agency, Armenia Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
Short-list
#BoobCulture — Breast Cancer Awareness campaign, Nord DDB Riga, Latvia Unsilent bouquet, GForce/Grey, Kazakhstan #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia Wheelchange Tours, FCB Lisbon, Portugal
Special prize for great impact
Font of Kindness, SMETANA, Russia
Special prize for product design
Wheelchange Tours, FCB Lisbon, Portugal
S5 Change for Good / Interactive
Terms Against Bullying, White Rabbit Budapest, Hungary
Silver
Online-game about living by touch, Cause marketing agency RedMe (входит в группу компаний RCG), Russia Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
Bronze
FlyHome, TUTKOVBUDKOV, Russia Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)
Short-list
#TakeMEMEhome, BBDO Moscow, Russia
DIGITAL D. DIGITAL D1 Websites
Bronze
Trip In The Dark, Voskhod, Russia
Short-list
BBDO Daily, Proximity Russia, Russia
D2 Interactive projects
Bronze
"Look at the World like a Child", Humanz, Russia Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Short-list
Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
D3 Online video & Viral film
Ad that you can feel by skin, Proximity Russia, Russia
Silver
Russian Yoga School, Zebra Hero, Russia
Bronze
Last rave, Zebra Hero, Russia
Short-list
VOKA SMARTFAKE, TDI GROUP, Belarus Birds Records, BBDO Moscow, Russia
D4 Pre-rolls
Bronze
Ad that you can feel by skin, Proximity Russia, Russia
D6 Digital Campaign
Birds Records, BBDO Moscow, Russia
Silver
The Greatest Reads, Contrapunto, Russia
Bronze
AI Versus, Voskhod, Russia
D7 Viral campaign
Russian Yoga School, Zebra Hero, Russia
Bronze
Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
Short-list
VOKA SMARTFAKE, TDI GROUP, Belarus
D8 Social & Influencer Campaign
Russian Yoga School, Zebra Hero, Russia
Bronze
#TakeMEMEhome, BBDO Moscow, Russia
Short-list
Tera Botin, Leavingstone, Georgia
D9 Native Advertising
Silver
Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
Bronze
Ad Blindness? Hacked!, getbob agency, Belarus Last Rave, Zebra Hero, Russia
D10 Branded tech and innovations
Silver
The Greatest Reads, Contrapunto, Russia
Bronze
Dodo open source pizza, BBDO Moscow, Russia
Short-list
Tone de Cabaret, Socialist, Russia
D11 Digital Craft
Bronze
The Greatest Reads, Contrapunto, Russia Trip In The Dark, Voskhod, Russia
G. MOBILE G1 Mobile websites
Bronze
Terms Against Bullying, White Rabbit Budapest, Hungary
G2 Apps
Short-list
Kinder of the future!, Humanz, Russia
G4 AR / VR / 360Вє videos
Bronze
Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
G5 Activation by location / Voice activation
Bee in touch, Starcom, Leo Burnett Moscow, Russia
G8 Mobile Tech and Innovations
Silver
Bee in touch, Starcom, Leo Burnett Moscow, Russia
T. CREATIVE DATA T1 Data-enhanced Creativity
Silver
AI Versus, Voskhod, Russia
Bronze
Dodo open source pizza, BBDO Moscow, Russia
T3 Data storytelling
Silver
AI Versus, Voskhod, Russia
T4 Use of Real-time Data
Bronze
Bee in touch, Starcom, Leo Burnett Moscow, Russia
T5 Social Data & Insight
Silver
Terms Against Bullying, White Rabbit Budapest, Hungary
Bronze
Bee in touch, Starcom, Leo Burnett Moscow, Russia
MEDIA V. CHANNELS Short-list
V3 Print / Outdoor
Boosting sales with a single billboard, e:mg, Russia
V4 Ambient Media
Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia We Are Siberia, TUTKOVBUDKOV, Russia
Silver
The Death of The Warsaw Palm, Syrena Communications, Poland
Short-list
Knowledge Leads to Freedom, Leavingstone, Georgia Our Sea, Possible Moscow x Suprematika, Russia
V5 Events
Short-list
Instagram worthy. x Virgil Abloh, e:mg, Russia Nerf battle in real life, e:mg, Russia
V6 Digital platforms
Silver
Trip in the dark, Voskhod, Russia
V8 Social Platforms
Short-list
A Letter from the Future, VOZDUH brand & communications, Russia
V9 Technology
AI Versus, Voskhod, Russia
Bronze
Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
Short-list
Tone de Cabaret, Socialist, Russia
V10 Branded content
Silver
Birds Records, BBDO Moscow, Russia All At Once, Voskhod, Russia
Short-list
5% is a lot!, 12, Russia
W. EXCELLENCE IN MEDIA W1 Excellence in Media insights and Stategy
Silver
Perfect Search, BBDO Moscow, Russia
W3 Excellence in Media Engagement
Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
Silver
We Are Siberia, TUTKOVBUDKOV, Russia
W4 Use of Data
AI Versus, Voskhod, Russia
M. MEDIA CAMPAIGN M1 Integrated Campaign
We Are Siberia, TUTKOVBUDKOV, Russia
Silver
Complaining, Not Perfect Tallinn, Estonia
Bronze
#Date_With_Art, Postmen DA, Ukraine
M2 Low Budget Campaign
Perfect Search, BBDO Moscow, Russia
Bronze
Survivors, BBDO Moscow, Russia
M3 Influencer Campaign
A Team of One, Loong, China
Silver
Tera Botin, Leavingstone, Georgia Birds Records, BBDO Moscow, Russia
Bronze
REN TIME, AIDA Pioneer, Belarus
CREATIVE F. FILM F1 Film TV/Screens
Bronze
MATRIX, Forte Grey, Belarus
Short-list
working hours, Not Perfect Vilnius, Lithuania No ties allowed, Voskhod, Russia
F2 Online
Birds Records, BBDO Moscow, Russia Russian Yoga School, Zebra Hero, Russia
Silver
VOKA SMARTFAKE, TDI GROUP, Belarus The sound of Indifference, watergunz, Georgia
Bronze
The Kommunalka, Leo Burnett Moscow, Russia Series Big Foot, Forte Grey, Belarus
Short-list
Runners guide to Riga, Nord DDB Riga, Latvia Ad that you can feel by skin, Proximity Russia, Russia MATRIX SHORT, Forte Grey, Belarus Stronger than crisis, Voskhod, Russia Carp, AIDA Pioneer, Belarus
F3 Film Craft
Silver
The Kommunalka, Leo Burnett Moscow, Russia All At Once, Voskhod, Russia Tatarka — AU, Little Big family, Uzbekistan
Bronze
Terem «Assortment», Perspecrive Pro., Russia (moved from F1 TV/Screens) MATRIX, Forte Grey, Belarus The sound of Indifference, watergunz, Georgia
Серия работ NUGO — 007, NUGO — 007 — Snow, NUGO — 007 — Coolant, Mozaika, Georgia
Short-list
Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan Super Jars, Svetly Story, Russia
K. INTEGRATED K1 Omni-channel Campaign
The New National Anthem Edition, Impact BBDO, UAE Silver
The Greatest Reads, Contrapunto, Russia Our Sea, Possible Moscow x Suprematika, Russia
Short-list
Complaining, Not Perfect Tallinn, Estonia CalenDare Agaisnt Plastic, Zuck&Berg, Armenia My Name Is Enough, Doping Creative Agency, Armenia
K2 Digital Campaign
Silver
The Greatest Reads, Contrapunto, Russia Birds Records, BBDO Moscow, Russia Russian Yoga School, Zebra Hero, Russia
K3 Social & Influencer Campaign
#TakeMEMEhome, BBDO Moscow, Russia Font of Kindness, SMETANA, Russia
Short-list
Russian Yoga School, Zebra Hero, Russia
K4 Viral Campaign
Bronze
Russian Yoga School, Zebra Hero, Russia My Name Is Enough, Doping Creative Agency, Armenia
K5 Brand Launch / Re-launch Campaign
We Are Siberia, TUTKOVBUDKOV, Russia
Bronze
Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Short-list
Continental IceContact: «Winter’s revolution» — first ever unmanned test drive of tires”, Action, Russia
K6 Brand Loyalty Campaign
Short-list
Freedom is near, Movie, Russia
K7 Breakthrough on a Budget
Kak tebe takoe, Elon Musk?, Ruport, Russia
Silver
Survivors, BBDO Moscow, Russia Dodo open source pizza, BBDO Moscow, Russia
Bronze
N23, Action, Russia
Short-list
Delivery of Fate, Ruport, Russia
K8 Selfpromo
Silver
DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
Dyatlov Group's Journal: The Last Page, Ruptly, Germany
K9 Creative Strategy
Birds Records, BBDO Moscow, Russia
N. BRANDED CONTENT & ENTERTAINMENT N1 Visual branded content
Birds Records, BBDO Moscow, Russia
Silver
The Greatest Reads, Contrapunto, Russia All At Once, Voskhod, Russia
Bronze
Tatarka — AU, Little Big family, Uzbekistan
Short-list
Last rave, Zebra Hero, Russia
N2 Audio branded content
Birds Records, BBDO Moscow, Russia
N3 Interactive branded content
Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Short-list
Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
N4 Branded events
Short-list
Trash talk, Nord DDB Riga, Latvia
N5 Brand experience
Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow; Media Agency — OMD Media Direction, Russia
Silver
Wheelchange Tours, FCB Lisbon, Portugal
Short-list
Dodo open source pizza, BBDO Moscow, Russia
Special prize — Appreciation award
Wheelchange Tours, FCB Lisbon, Portugal
O. OUTDOOR O1 Billboards
Kak tebe takoe, Elon Musk?, Ruport, Russia
O4 Ambient
Bronze
Knowledge Leads to Freedom, Leavingstone, Georgia Coming OutDoor, FCB Lisbon, Portugal My Name Is Enough, Doping Creative Agency, Armenia
Short-list
We Are Siberia, TUTKOVBUDKOV, Russia
O5 Innovation in Оutdoor Gold
Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE Special prize for national spirit
Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE P. PRINT P1 Print
Silver
Серия работ The Navigate Poster, New York, Milan, London, Beijing, Leo Burnett Moscow, Russia
Bronze
Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary
Short-list
That`s how we write the history, Royal Kusto, Kazakhstan Hot Dog, Not Perfect Vilnius, Lithuania Turn your intensity on, Not Perfect Minsk, Belarus Cashless, Endorphin, Azerbaijan A Regular Weapon, Possible Moscow, Russia
P4 Print Craft
Equal Colors, White Rabbit Budapest, Hungary
Short-list
Series Dolls, entry Dolls, entry Dolls Blue Dress, Acqua, Italy
R. RADIO & AUDIO R1 Radio & Streaming
Birds Records, BBDO Moscow, Russia
Short-list
Sea of ideas, Leo Burnett Ukraine, Ukraine
R2 Excellence in Audio
Short-list
The sound of Indifference, watergunz, Georgia
MARKETING A. BRAND EXPERIENCE & ACTIVATION A2 Brand Experience
Silver
Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow; Media Agency — OMD Media Direction, Russia
Short-list
N23, Action, Russia Russian Yoga School, Zebra Hero, Russia AI Versus, Voskhod, Russia
A3 Technology & Touchpoints
Bronze
AI Versus, Voskhod, Russia
Short-list
Bee in touch, Starcom, Leo Burnett Moscow, Russia
А4 Consumer Engagement
Bronze
We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
N23, Action, Russia Ad Blindness? Hacked!, getbob agency, Belarus Let's beer more local, GREAT, Russia The taste of Moscow, Marvelous, Russia
A5 Strategy
Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)
Silver
Birds Records, BBDO Moscow, Russia
A6 Campaign
Bronze
We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
Russian Yoga School, Zebra Hero, Russia
A7 Breakthrough on a Budget
N23, Action, Russia
Silver
VOKA SMARTFAKE, TDI GROUP, Belarus
Bronze
Delivery of Fate, Ruport, Russia
Short-list
Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)
C. PR C1 PR Practices & Technics
Silver
A Team of One, Loong, China
Bronze
N23, Action, Russia
C2 Digital & Social
Silver
Russian Yoga School, Zebra Hero, Russia
Short-list
AI Versus, Voskhod, Russia
C3 Influencer
Silver
Birds Records, BBDO Moscow, Russia Kak tebe takoe, Elon Musk?, Ruport, Russia
Short-list
Russian Yoga School, Zebra Hero, Russia
C5 Campaign
Short-list
VOKA SMARTFAKE, TDI GROUP, Belarus
H. DIRECT H1 Channels
Silver
Kak tebe takoe, Elon Musk?, Ruport, Russia
Bronze
N23, Action, Russia
Short-list
Our Sea, Possible Moscow x Suprematika, Russia
H3 Digital & Social
Bronze
UFC CHATBOT, Outofthebox, Russia
H4 Strategy
N23, Action, Russia
H5 Campaign
Birds Records, BBDO Moscow, Russia
I. INNOVATIONS I1 Innovations
Silver
DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
Birds Records, BBDO Moscow, Russia
Short-list
Dodo open source pizza, BBDO Moscow, Russia
Special prize for craziness
DeepBogusky, Andrey Tyukavkin, Latvia
CREATIVE EFFECTIVENESS E. CREATIVE EFFECTIVENESS E1 Short-term Creative Effectiveness
Kak tebe takoe, Elon Musk?, Ruport, Russia
E2 Long-term Creative Effectiveness Short-list
Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
E3 Breakthrough on a Budget
VOKA SMARTFAKE, TDI GROUP, Belarus
BRANDING B. COMMUNICATION DESIGN B1 Creation of New Brand Identity
Kurnaya izba, Terminal design, Russia
Silver
Tashkent City Identity Design, MA'NO Branding, Uzbekistan
Bronze
OSOM, Voskhod, Russia Classic Picnic Identity, Leo Burnett Ukraine, Ukraine ME'MOR Architects Award, MA'NO Branding, Uzbekistan
Short-list
Digital Chain rebranding, Digital Chain, Cyprus
B2 Rebrand / Refresh of an Еxisting Brand
Silver
Kaspersky rebranding, Plenum.CX, Russia
Short-list
Forest Cats Redesign, 13 floor, Russia ACME «A Journey Through Smart Life» Rebranding Campaign, Caption, Lithuania Norebo, Ermolaev Bureau, Russia Lamoda Rebranding, Shuka Design, Russia We Are Siberia, TUTKOVBUDKOV, Russia
B3 Promotional Printed Materials
Bronze
CalenDare Agaisnt Plastic, Zuck&Berg, Armenia deSidera, Acqua, Italy
B4 Promotional Item Design
Bronze
Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)
Short-list
Digital Detox Line, Not Perfect Riga, Latvia Yellow and white press, Salmon Graphics, Belarus
B5 Brand Environment & Experience Design
Bronze
The Peak, The Embassy, Italy
Short-list
Nova Artizana, OTVETDESIGN, Russia Kaspersky rebranding, Plenum.CX, Russia We Are Siberia, TUTKOVBUDKOV, Russia
B7 Design Craft
Bronze
#VictoryFont May, RT, Russia
Short-list
OSOM, Voskhod, Russia
Q. DIGITAL & INTERACTIVE DESIGN Q1 Website design
Bronze
See the Future through Our Eyes, Possible Moscow, Russia
Short-list
Trip In The Dark, Voskhod, Russia
Q3 Social Media Design
Bronze
#VictoryFont May, RT, Russia
Q4 Design of virtual promo-tools
Short-list
BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)
X. PACKAGING DESIGN X1 Packaging of foodstuffs
Absolut Comeback / Recycle, Drama Queen Communications, Sweden
Silver
Woodker, PG Brand Reforming Poland, Poland/Belarus Premiere of Taste, Depot branding agency, Russia
Bronze
Like a bird, OTVETDESIGN, Russia
Short-list
Redesign of «Zelenaya Liniya» (“Green Line”), Ohmybrand, Russia Dzuba, LOGA BIGA, Belarus Yo&Go, Depot branding agency, Russia Veivi: Delicate balance of wellbeing, Depot branding agency, Russia
X2 Packaging of non-food products
N23, Action, Russia BRITE, Depot branding agency, Russia
Bronze
Canonpharma, REPINA branding, Russia
Short-list
WonderLab, Depot branding agency, Russia
X3 Innovation in Рackaging
Short-list
Zombeer — beer packaging, SLD Agency, Russia Jägermeister custom label, Panda Digital, Russia Natural packaging for natural products, Synthesis creative lab, Uzbekistan
PRIZES OF MASS MEDIA JURY VOKA SMARTFAKE, TDI GROUP, Belarus Traces, AIDA Pioneer, Belarus Taxi on batteries, AIDA Pioneer, Belarus Art of Quarantine, Looma, Ukraine BALKONYARTIST, The Smarts, Bulgaria FlyHome, TUTKOVBUDKOV, Russia
Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group
Ad Blindness? Hacked!, getbob agency, Belarus
Special prize from MASS MEDIA JURY for humor
Burger King France — Always Maintain Distance, Buzzman, France
SPECIAL PRIZES FROM FESTIVAL PARTNERS Special prize from typography Druk-S Hair Dryer, Salsa, Peru Special prize from АКМА (Belarus) for Refreshing Event Solution Canada Dry Snow Experience, Furia, Chile
Special prize from АCAR (Russia)
Complaining, Not Perfect Tallinn, Estonia
Special prize from NAAI (Uzbekistan)
Quarantine Entertainment, Kinograf, Ukraine
Поздравляем победителей!
Видео дня. Белоруссия вернула задержанных россиян «из ЧВК» в Москву
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